If you are thinking of cracking on and designing a blog to drive customers towards your business website, you are certainly not alone. Thousands of individuals and small businesses have done exactly this and some of the results have been amazing. The whole idea of these micro diaries is to establish and reinforce a relationship with your target audience. And instead of the hard sell approach, you need to nurture the relationship to the point that you are seen as both an expert and an approachable individual. But as well as having some awesome content on offer, your blog’s theme really needs to rock! So this is what we are concentrating on right now, take a few minutes and you may see something that really works for you!
These really do matter and if your blog comes across as a sloppy piece of work, your visitors certainly will not bother taking a second look. We’re not suggesting that you have flashing lights and pole dancers strewn across your landing page, but a strong theme is definitely the order of the day. It should let your visitors know exactly what the blog is supposed to be about and hopefully they will then be encouraged to delve a little deeper.
The only way that new visitors are going to stumble across your blog, unless they already know about it, is by having some great SEO friendly content onboard. Your theme can work in tandem with your content and try to choose one that has strong SEO-friendly coding as a part of its makeup. The basic structure should be set up in a way that the search engine crawlers are happy with and you can check out the code plus reviews to find out if this is the case.
Ease of Reading
Your visitors are looking for a unique reading experience, but it should also require very little effort on their part. So ensure that you choose a theme that has this in spades. Think about a dark text on a light background for starters and work your way up from there. Use headers and sub-headers appropriately and bullet lists also come in to play nicely. CSS based themes are great for manipulating these features in a way that enhances the user experience.
Your readers will want to explore your blog and if they are finding this a challenge, they will not be happy bunnies. So use some clear signage and do not be afraid to add a few extra pages when required. If they need to drill right down to find a main page, you are clearly doing something wrong. So look for themes that are both clear and flexible, if you are struggling to sort out your navigation, perhaps moving onto the next theme would be best. Marketing something as visual as Cork flooring Toronto will require a theme that allows for plenty of sub-pages and menu options, so use these keywords for your search options and you’ll find that theme far easier as a result.
These tips will ensure that your visitors love your blog so much that they’ll even bring their friends next time!
Author Bio: Warren Brown is a freelance blogger and an ace creative write with many years of experience writing for top blogs. Warren has written on a myriad of topics and has written several posts for us.